Adidas Retail Design
UX Designer
2018 – 2019
In 2018, I was invited to join a small team of students to design the launch of the Adidas COPA ‘19 in LA. In a 3-month sprint, we designed and built a physical retail experience that captured the brand identities of Adidas and COPA in the context of LA street culture. Our activation was a big success, and Adidas invited our team to present our work at their HQ in Herzog, Germany!
Process
To kick things off, we spend weeks researching our problem space and audience. Next, we ran different brainstorming exercises—Mind Mapping, SWAT analysis, 5 Whys, “What if’s”, and more—to expand on possible solutions, draw associations between different ideas, and drill down on core themes.
By the end of our research phase, we had the necessary understanding of our audience and problem space to begin prototyping.
The team in action.
Final Concept
The centerpiece of our retail activation was an immersive multimedia experience that highlighted the COPA boot as a product for both fans and pros alike. In an age of online shopping, our activation let customers engage with the product and brand in-person before purchasing in-store or online.
The Launch
Our launch activation took place at the historic Niky’s soccer store in downtown Los Angeles. Athletes and creators from across the city came to celebrate the release and engage with our in-store experience..
Footage from our retail activation.
Award—1st Place
Given the initial success of our launch activation, Adidas invited our team to their HQ in Herzog, Germany. During the trip, we shared our design process and brand insights with thousands of Adidas employees and executives. And we watched a lot of soccer!
Favorite moments from our trip to Adidas HQ in Herzog, Germany.
Takeaways
I learned an incredible amount about user research, prototyping, and experience design during this project.
With less than 3 months to go from concept to reality, we had one shot to nail our final design. To prepare for this, we built many small-scale prototypes of our retail experience. These prototypes allowed us to quickly test our ideas and iterate. The success of our final concept was a testament to this process.
Adidas Retail Design
UX Designer
2018 – 2019
In 2018, I was invited to join a small team of students to design the launch of the Adidas COPA ‘19 in LA. In a 3-month sprint, we designed and built a physical retail experience that captured the brand identities of Adidas and COPA in the context of LA street culture. Our activation was a big success, and Adidas invited our team to present our work at their HQ in Herzog, Germany!
Process
To kick things off, we spend weeks researching our problem space and audience. Next, we ran different brainstorming exercises—Mind Mapping, SWAT analysis, 5 Whys, “What if’s”, and more—to expand on possible solutions, draw associations between different ideas, and drill down on core themes.
By the end of our research phase, we had the necessary understanding of our audience and problem space to begin prototyping.
The team in action.
Final Concept
The centerpiece of our retail activation was an immersive multimedia experience that highlighted the COPA boot as a product for both fans and pros alike. In an age of online shopping, our activation let customers engage with the product and brand in-person before purchasing in-store or online.
The Launch
Our launch activation took place at the historic Niky’s soccer store in downtown Los Angeles. Athletes and creators from across the city came to celebrate the release and engage with our in-store experience..
Footage from our retail activation.
Award—1st Place
Given the initial success of our launch activation, Adidas invited our team to their HQ in Herzog, Germany. During the trip, we shared our design process and brand insights with thousands of Adidas employees and executives. And we watched a lot of soccer!
Favorite moments from our trip to Adidas HQ in Herzog, Germany.
Takeaways
I learned an incredible amount about user research, prototyping, and experience design during this project.
With less than 3 months to go from concept to reality, we had one shot to nail our final design. To prepare for this, we built many small-scale prototypes of our retail experience. These prototypes allowed us to quickly test our ideas and iterate. The success of our final concept was a testament to this process.
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