Cameo Calls
Product Designer
2021
Cameo experienced hockey-stick growth during the pandemic as celebrities craved new ways to connect with their fans. During my brief time at Cameo, I redesigned Cameo Calls, a feature that allows fans to video call with their favorite celebrities.
Audit
To kick off my redesign, I conducted an end-to-end audit of the current Calls experience.
I found that unclear information hierarchy, placement of elements, color-choices, and call-to-actions were combining to create an experience that felt cluttered and confusing. These insights were confirmed by our beta users.
My Redesign
I am a firm believer that consumer products don’t have to be boring and sterile. They can be playful and fun.
For this redesign, I pushed myself to go above and beyond the design requirements to build a user experience that made customers smile with excitement and delight.
Waiting Room
When a celebrity goes live on Cameo Calls, fans wait in line to join a 1-on-1 video call. During the beta, we learned that fans feel a mixture of excitement and anxiety as they await meeting their idol face-to-face.
Balancing these competing emotions became the north star of my redesign. I added 3 new “while you’re waiting” features to appease users’ anxiety and give them control over their experience. Meanwhile, I crafted new background animations to build excitement throughout the waiting period, climaxing when they reach the front of the line.
Shareable Moment
Video calls are ephemeral by nature. We wanted to give fans something they could take home after the call—a souvenir, if you will. Inspired by physical photo booths, our shareable moment design did just that.
Fans consistently said the shareable moment was their favorite part of the call. It also served Cameo's business goals: when fans posted their shareable on social media, new customers learned about Cameo Calls. Win, win!
Takeaways
Looking for strong design mentorship, I joined the Cameo design team soon after graduating from USC. A week after I joined, Cameo leadership fired our head of design, making opportunities for great design mentorship limited. So, I quit.
The most important lesson I learned at Cameo was not about design, but about leadership. Great products require great teams, and teams need strong leadership to stay motivated and aligned.
Cameo Calls
Product Designer
2021
Cameo experienced hockey-stick growth during the pandemic as celebrities craved new ways to connect with their fans. During my brief time at Cameo, I redesigned Cameo Calls, a feature that allows fans to video call with their favorite celebrities.
Audit
To kick off my redesign, I conducted an end-to-end audit of the current Calls experience.
I found that unclear information hierarchy, placement of elements, color-choices, and call-to-actions were combining to create an experience that felt cluttered and confusing. These insights were confirmed by our beta users.
My Redesign
I am a firm believer that consumer products don’t have to be boring and sterile. They can be playful and fun.
For this redesign, I pushed myself to go above and beyond the design requirements to build a user experience that made customers smile with excitement and delight.
Waiting Room
When a celebrity goes live on Cameo Calls, fans wait in line to join a 1-on-1 video call. During the beta, we learned that fans feel a mixture of excitement and anxiety as they await meeting their idol face-to-face.
Balancing these competing emotions became the north star of my redesign. I added 3 new “while you’re waiting” features to appease users’ anxiety and give them control over their experience. Meanwhile, I crafted new background animations to build excitement throughout the waiting period, climaxing when they reach the front of the line.
Shareable Moment
Video calls are ephemeral by nature. We wanted to give fans something they could take home after the call—a souvenir, if you will. Inspired by physical photo booths, our shareable moment design did just that.
Fans consistently said the shareable moment was their favorite part of the call. It also served Cameo's business goals: when fans posted their shareable on social media, new customers learned about Cameo Calls. Win, win!
Takeaways
Looking for strong design mentorship, I joined the Cameo design team soon after graduating from USC. A week after I joined, Cameo leadership fired our head of design, making opportunities for great design mentorship limited. So, I quit.
The most important lesson I learned at Cameo was not about design, but about leadership. Great products require great teams, and teams need strong leadership to stay motivated and aligned.
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